Adventure Park USA

After deciding it was time to make a change and evaluating the plethora of systems in the market,Adventure Park USA made the decision to partner with Semnox.
“Their customer support and technical support departments dig in and resolve issues quickly,” said Erik Stottlemyer, CEO/COO of Adventure Park USA.

The hands-on involvement of the park team has also contributed to the success of not only the conversion install but also the daily operations of the facility on the Semnox platform. They continue to look for ways to grow their business and leverage the Semnox software to achieve their goals.

Erik Stottlemyer

Chief Executive Officer at Adventure Park USA

The Client

Adventure Park USA is a fun-filled 17.5-acre mixed-use Entertainment Center. This family-owned and operated center sits in beautiful Monrovia, MD, just a short drive from downtown Baltimore, making it a favorite destination for locals and travelers alike since 1979. The Western-themed 22,000-square-foot main building introduces the guests to the start of fun with over 100 arcade games, eight lanes of mini bowling, and seven exciting indoor attractions. The restaurant and bar fill the air with sweet and savory aromas that entice guests to sit and smell while offering great views of the outdoor attraction park from the adjacent patio dining area. Once outside, guests encounter an assortment of attractions including two 18-holecminiature golf courses, go-karts, family-friendly classics like the carousel and mini coaster, and scream-worthy rides like the Skycoaster and Wildcat Rollercoaster.

As guests wrap up their exhilarating day, they’ll find a fabulous array of redemption prizes to pick from and retail items to help them commemorate their visit. The party rooms line the building perimeter wall enticing guests to plan their next special event with the Adventure Park team and “Come Again Real Soon”.

The Challenge

While Adventure Park had already been running the fun center on a system for many years, they were looking to enhance the guest experience, bring their food and beverage center onto the same software platform, and streamline day-to-day operations for the team.
The goal was to bring guest interaction with the arcade games and attractions to the next generation of technology and decrease frustration. Their older swipe card functionality was causing guests to swipe multiple times just to start a single arcade game which hampered speed of service, level of spend, and overall enjoyment. They were also running their restaurant and bar on a separate system which made selling bundled packages and offering upsells difficult to impossible, which impacted the business model.
Adventure Park USA was seeking a truly all-in-one experience for not only their guests but also their staff.

The Semnox Solution

Hiring has been an issue for most businesses post-COVID. With the help of Semnox Solutions, GameTime decided to make some operational changes to help reduce labor needs, which led to the removal of all game card host stations to make way for self-service kiosks instead:

Klassic Self-Service Kiosk

A versatile, full-sized self-service kiosk from Semnox that lets guests buy cards, recharge, and check balances — built for high-traffic entertainment venues.

Kompact Self-Service Kiosk

A versatile, full-sized self-service kiosk from Semnox that lets guests buy cards, recharge, and check balances — built for high-traffic entertainment venues.

Komplete Self-Service Kiosk

A versatile, full-sized self-service kiosk from Semnox that lets guests buy cards, recharge, and check balances — built for high-traffic entertainment venues.

Klaimprize Self-Service Kiosk

A versatile, full-sized self-service kiosk from Semnox that lets guests buy cards, recharge, and check balances — built for high-traffic entertainment venues.

“We had a positive shift in guest behavior when we implemented the self-service kiosks for game card purchases, so adding the redemption kiosks just made sense,” explained Mike. “About 55% of redemptions have moved to the redemption kiosks, which removes the selection process and cuts back on staffing. We were able to really impact not only labor but the guest experience because it’s a better self-driven experience.”

As self-service kiosks became the new normal, there was a substantial shift in the guest experience that resulted in 65 percent of transactions being done on the kiosks with a 14 percent increase in upsells within the first 30 days. With the success of the self-service kiosks, implementing the Semnox Self-Service Redemption Kiosks was a no-brainer.

The Results

Adventure Park USA is completely powered by the Semnox Solution. They even expanded the use of the platform to their Mobile Food Truck operation, which is utilized in the facility and offsite in the community for special events.
“Semnox has proven to us they are grounded in integrity and really put our company and success at the forefront,” said Erik.
The hands-on involvement of the park team has also contributed to the success of not only the conversion install but also the daily operations of the facility on the Semnox platform. They continue to look for ways to grow their business and leverage the Semnox software to achieve their goals.