GRS Fantasy Park

GRS Fantasy Park is an amusement park in South India which includes a water park, a dry outdoor park, a snow park, Inverted Museum and food courts. With both dry and wet rides, it ensures a fun-filled vacation for the entire family.

Until late 2018, GRS was running all operations manually — with paper tickets, manual accounts reconciliation, manual lockers, and so on. Their legacy system was cumbersome and was compromising the guest experience.

The Semnox solution was to implement the Semnox Park Management System for the end-to-end operations of the venue. This included RFID tags for cashless transactions, Access Gates, RFID readers, digital signage, modules for reporting and inventory, and much more. This implementation made GRS one of the few parks to have complete cashless operations. The new system has helped boost staff productivity, improve the guest experience and streamline operations throughout the venue.

Before we finalized on Semnox, we did a lot of research about the various service providers in the industry from Indian to international players. Now, I am glad to say that we chose Semnox on this journey of ours. From the time we started listing our requirements to the time we finally trained our staff and went live, Team Semnox has been excellent and professional every step of the way.

Ashwin Dange, Business Head

GRS Fantasy Park

The Client

GRS Fantasy Park is an amusement park situated on the Mysore-Bangalore highway in South India. With 40 acres of lush greenery, this venue includes a water park, a dry outdoor park, a snow park, Inverted Museum and food courts. With 33 dry and wet thrilling rides, it ensures a fun-filled vacation for the entire family. The interactive river called Amazonia is very popular among visitors. With spacious restaurants, gift shops and amphitheatre, GRS Fantasy Park offers an unforgettable experience for visitors.

The Challenge

Until late 2018, GRS was running operations manually. They were issuing paper tickets and manually validating the same at the entrance. The accounts reconciliation of their various cost centres was also being done manually and they were using a variety of incompatible software at these cost centres. Their lockers were operated manually and they had a standalone Online Booking Module which had no integration with their onsite management system.

Their legacy systems did not allow them to identify and reward their loyal customers or run real-time promotions based on customer spend. To put it simply, there was no automation in place at the park and there were problems with accounts reconciliation, pilferage and reduced sales.

The Semnox Solution

Hiring has been an issue for most businesses post-COVID. With the help of Semnox Solutions, GameTime decided to make some operational changes to help reduce labor needs, which led to the removal of all game card host stations to make way for self-service kiosks instead:

Klassic Self-Service Kiosk

A versatile, full-sized self-service kiosk from Semnox that lets guests buy cards, recharge, and check balances — built for high-traffic entertainment venues.

Kompact Self-Service Kiosk

A versatile, full-sized self-service kiosk from Semnox that lets guests buy cards, recharge, and check balances — built for high-traffic entertainment venues.

Komplete Self-Service Kiosk

A versatile, full-sized self-service kiosk from Semnox that lets guests buy cards, recharge, and check balances — built for high-traffic entertainment venues.

Klaimprize Self-Service Kiosk

A versatile, full-sized self-service kiosk from Semnox that lets guests buy cards, recharge, and check balances — built for high-traffic entertainment venues.

“We had a positive shift in guest behavior when we implemented the self-service kiosks for game card purchases, so adding the redemption kiosks just made sense,” explained Mike. “About 55% of redemptions have moved to the redemption kiosks, which removes the selection process and cuts back on staffing. We were able to really impact not only labor but the guest experience because it’s a better self-driven experience.”

As self-service kiosks became the new normal, there was a substantial shift in the guest experience that resulted in 65 percent of transactions being done on the kiosks with a 14 percent increase in upsells within the first 30 days. With the success of the self-service kiosks, implementing the Semnox Self-Service Redemption Kiosks was a no-brainer.

The Results

The seamless change management executed by Semnox at GRS Fantasy Park yielded the following results:

Increased in-park sales & revenue with the adoption of cashless operations.
Ability to identify customers based on their spending and offer them discounts and run real-time promotions.
Seamless operations with no hassle of accounts reconciliation at the cost centres.
Improved staff efficiency, better service, and faster turnaround time leading to effective queue management at the Point of Sale (POS) counters.
Cloud-based HQ reporting helped management to access reports & monitor all park operations and performance anywhere, anytime.

At first, the Semnox solution was implemented only at the water park. Witnessing its success, the solution was later also implemented at the snow park and Inverted Museum. As a result, GRS Fantasy Park is now operated through a single integrated system.

The transition to the Semnox system brought vigour into the GRS team. They are now always well-informed and able to take business decisions quickly. The intuitive user interface of the Semnox system has enabled all staff members — even those who are not so tech-savvy — to get on board and get work done without any issues.