Dubai Sports Society

Semnox signed up with the task of catering to Ice Rink’s requirements and successfully implemented the Tixera solution in two phases to address the venue’s needs. The first phase involved the installation of ticketing counters, enabling the issuance of entry tickets and receipts to guests. In the second phase, access gates were installed, and guests were provided with disposable barcoded wristbands for entry. Furthermore, visitors could conveniently book learning classes and purchase tickets through Tixera’s online ticketing website.

The Client

Dubai Sports Society is the ultimate destination for sports enthusiasts, located in the lively community of Mirdif, Dubai. This vibrant destination offers a wide array of sporting, wellness, training, entertainment, and sports retail options all conveniently housed under one roof. At the heart of this dynamic community lies the multipurpose sports and ice rink arena, a major attraction for sports lovers.

The Ice Rink at Sports Society Mall captivates sports enthusiasts with its impressive capacity, accommodating over 500 people on the floor and seating more than 5,000 spectators. Visitors can revel in the joy of ice skating, enhance their skills through expert-led courses, and experience the exhilaration of this beloved winter sport.

The Challenge

The Ice Rink operations team was looking for a modern and complete system to manage their venue. They sought a modern and comprehensive system that could handle various tasks, such as ticket sales, access control, online bookings, course management, and customer relationship management. Their objective was clear: to provide the best possible leisure experience for their valued guests. As newcomers to the market, they planned to open their venue in two phases, with the first focusing on ticketing and the second incorporating access control, online booking, and additional features.

The Semnox Solution

Hiring has been an issue for most businesses post-COVID. With the help of Semnox Solutions, GameTime decided to make some operational changes to help reduce labor needs, which led to the removal of all game card host stations to make way for self-service kiosks instead:

Klassic Self-Service Kiosk

A versatile, full-sized self-service kiosk from Semnox that lets guests buy cards, recharge, and check balances — built for high-traffic entertainment venues.

Kompact Self-Service Kiosk

A versatile, full-sized self-service kiosk from Semnox that lets guests buy cards, recharge, and check balances — built for high-traffic entertainment venues.

Komplete Self-Service Kiosk

A versatile, full-sized self-service kiosk from Semnox that lets guests buy cards, recharge, and check balances — built for high-traffic entertainment venues.

Klaimprize Self-Service Kiosk

A versatile, full-sized self-service kiosk from Semnox that lets guests buy cards, recharge, and check balances — built for high-traffic entertainment venues.

“We had a positive shift in guest behavior when we implemented the self-service kiosks for game card purchases, so adding the redemption kiosks just made sense,” explained Mike. “About 55% of redemptions have moved to the redemption kiosks, which removes the selection process and cuts back on staffing. We were able to really impact not only labor but the guest experience because it’s a better self-driven experience.”

As self-service kiosks became the new normal, there was a substantial shift in the guest experience that resulted in 65 percent of transactions being done on the kiosks with a 14 percent increase in upsells within the first 30 days. With the success of the self-service kiosks, implementing the Semnox Self-Service Redemption Kiosks was a no-brainer.

The Results

The results of Tixera’s venue management system implementation have been remarkable:

Streamlined operations and increased sales through multiple channels, including ticketing counters and online platforms.
Effective queue management at the ticketing counters, ensuring smooth and efficient customer service.
Provision of a wide range of services to customers, such as entry tickets, training courses, and membership packages.
Seamless online ticketing platforms, enabling visitors to make purchases using their credit cards.
Easy access to data reports for the operations and management team, facilitating effective analysis and decision-making.

Tixera venue management system has breathed new life into the Dubai Sports Society, empowering them with timely information and efficient decision-making capabilities. The user-friendly interface of Tixera has allowed all staff members, regardless of their technical proficiency, to seamlessly adapt and accomplish tasks effortlessly. With effective attractions management, automated validation processes, diverse service offerings, and comprehensive online ticketing platforms, Dubai Sports Society is all set to consistently deliver exceptional experiences to its visitors. Additionally, easy access to data reports equips the operations and management team with valuable insights for effective analysis and decision-making.